This one-day programme is for anyone who needs help with their marketing skills, is new to marketing or would just like to brush up on their skills
- Explain what marketing is and how it links to the growth strategy of a business
- Identify the components of the marketing mix and extended marketing mix and explain how marketing affects all areas of the business
- Begin to build a logical and customer centred marketing plan
What is Marketing?
This short exercise helps learners to understand what marketing is and the wide range of business activities it involves.
Learners find out about different types of growth strategies adopted by businesses and how important it is for marketing to align to strategy.
The Marketing Mix
The Marketing Mix and the Extended Marketing mix are explained to learners.
Marketing for Performance (MAP)
Participants are provided with a logical approach to marketing using our MAP approach.
Understand the importance of market research is explained and learners find about the four elements they need to understand to market effectively.
Sales, Customers and Marketing
The importance of providing solutions based on customer requirements is explained.
Learners are introduced to the promotional mix and the various communication media available.
Assessment: Continual checking of knowledge and understanding through question and answers and activities at the end of the topic/unit/task to ensure that the learner is meeting all of the learning objectives.